Blog

From the feed desk

Practical guides to product feeds for Google Merchant Center, Shopping ads and catalog ads.

Titles

How to structure product titles for Google Shopping

Your title is the strongest signal in your feed. Here is how to order the words so you match more of the right searches.

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Identifiers

Unique product identifiers decide whether Google can match your offer to the right product. What each one is and when you can skip it.

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Channels

The same Merchant Center feed powers free listings and paid Shopping. How each one uses your data, and where fixes pay off twice.

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